Holding
Invia is a multi-industry holding company responsible for the strategic governance, long-term development, and coordination of a diversified business portfolio.
Who is Invia
One of Georgia’s leading multi-profile business holding, with over 7,000 employees.
INVIA is a multi-industry investment and operating group focused on building, scaling, and transforming high-potential consumer and infrastructure businesses across emerging markets.
We partner with globally recognized brands and develop strong local platforms that deliver long-term value through operational excellence, strategic vision, and deep market understanding.
From food & beverage and retail to real estate, and media INVIA creates ecosystems where brands grow, communities engage, and capital performs.
Invia Portfolio Companies
History & Milestones
Invia’s history reflects the gradual evolution of a business group into a structured, multi-industry holding. What began as focused operational activity developed over time into a diversified portfolio guided by long-term thinking and disciplined growth.Invia’s management model is built on a clear separation between central governance and operational execution. Strategic direction, governance standards, and capital structure are defined at the holding level, while day-to-day operations are carried out by specialized subsidiaries.
Across different stages of development, the organization expanded into new industries, strengthened its governance model, and built lasting partnerships. This progression laid the foundation for Invia’s current role as a holding company focused on stability, coordination, and long-term value creation.
2000
Foundation — Building Core Infrastructure
INVIA’s origins trace back to the establishment of a strong energy and infrastructure backbone, becoming the largest petroleum retailer in Georgia, with a nationwide network of over 155 company-owned and operated stations.
2008
Development of operational infrastructure
Investments in infrastructure and operational capabilities strengthened scale, reliability, and long-term resilience.
2011
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Entry into Retail Ecosystem
The group expanded into consumer retail with the launch of Smart Retail, aiming to build one of the leading supermarket chains in Georgia. By integrating retail into existing fuel infrastructure, INVIA created one of its first ecosystem synergies — significantly increasing customer traffic and operational efficiency across locations.
2012
Foundation of Mp Development
The company’s portfolio includes 18 shopping centers in Tbilisi and the regions, with a total leasable area of 74,000 m² (GLA)
2014
Media & Advertising
Alma established one of the country’s leading outdoor and indoor advertising platforms, operating hundreds of billboards and premium advertising assets across major cities and airports. The company further expanded into urban infrastructure projects, including large-scale development of bus shelters integrated with retail and media concepts.
2015
Scaling Global Franchises
The group continued its expansion by partnering with Dunkin' Brands, bringing Dunkin’ to the Georgian market. Within a short period, multiple flagship locations were launched
2023
Entry into Lifestyle Real Estate
A new residential concept designed around community, design, and modern urban living. “Biograpi Living” rewards its property buyers with an attractive capital gain opportunities, with total sales reaching $150m in 2025
Mission & Vision
Why we exist today
Invia exists to provide a stable strategic framework for businesses operating across diverse industries. As a multi-industry holding company, its primary role is not day-to-day operations, but long-term governance, coordination, and responsible oversight that allow portfolio companies to grow with clarity and confidence.
Through centralized strategic direction, Invia ensures that each business within the group operates with a clear mandate, aligned priorities, and a shared understanding of long-term objectives. This structure enables operational companies to remain agile and independent, while benefiting from the stability, experience, and institutional support of the holding.
Invia’s mission is rooted in creating continuity across time. By balancing strategic control with operational autonomy, the holding safeguards resilience during periods of change, market volatility, and industry transformation. Decisions are guided by long-term value creation rather than short-term performance, allowing businesses to invest responsibly, scale sustainably, and adapt to evolving economic conditions.
At its core, Invia exists to strengthen the foundations of its portfolio companies — ensuring that governance, capital allocation, and strategic priorities work together to support sustainable growth, organizational maturity, and lasting impact across industries.
Where we are going
Invia’s vision is to build a resilient, future-oriented holding structure that creates lasting value across generations. The goal is not rapid expansion, but the thoughtful development of a diversified portfolio that remains relevant, stable, and trusted over time.
Looking ahead, Invia aims to continuously evolve its portfolio in response to changing markets, technologies, and societal expectations. This evolution is guided by a long-term perspective that respects legacy, institutional knowledge, and the responsibilities that come with scale and influence. Growth is approached deliberately — prioritizing quality, strategic fit, and long-term sustainability over volume.
Invia envisions itself as a long-term partner to its businesses, stakeholders, and broader economic environment. By maintaining disciplined governance standards and transparent decision-making, the holding seeks to foster trust and credibility across industries and regions.
Ultimately, Invia’s direction is defined by balance: preserving stability while enabling progress, honoring established foundations while investing in future opportunities, and building a diversified ecosystem of businesses capable of creating durable value in an ever-changing world.
Economic Contribution & Impact
Beyond business, focused on long-term societal value
Through partnerships with leading international advisory firms and established internal processes, INVIA ensures high standards of transparency, compliance, and responsible management across its subsidiaries.
7,000 employees
INVIA is one of the largest private employers in the region, creating stable jobs and fostering professional growth across multiple industries.
$600+ million in annual turnover
Generating over $600 million in annual turnover (2025), INVIA plays a significant role in driving economic activity, supporting local suppliers, and contributing to national development.
26 years of experience
NVIA combines long-term market knowledge with operational resilience, enabling sustainable growth across evolving economic cycles.
~1.6% of GDP
INVIA is among the largest private sector contributors to Georgia’s economy, generating revenues equivalent to approximately 1.5–2% of national GDP.
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